Greetings! & Getting Started!
Hello!
I have been in the RV business for over 20 years. In that time, I have successfully marketed and
sold over 1000 units. The importance of exposure in today's internet marketing can not be
overestimated. If potential buyers don't know your unit is for sale, how will they buy it?
Right, well with all the dealer ads out there, there’s over 35,000 ads posted per week, what
chance do you have against all that money and marketing? By the time your ad is actually
posted, it’s already way back on page 5.
That brings me to
www.RVWorldShowroom.com. What makes it SOOO
attractive? They are using advanced Ai matching technology to perfectly match Buyers and Sellers,
Removing the random hunt and peck systems that exist for buyers today.
1. Clear Clean Photos
• Look at the photos you’re using for your ad. If they look bad to you, then they look
bad to everyone else. You will not sell your unit with low quality photos.
• Good photos require light. So open up your unit, and let the light shine in. Take out
all personal effects. People don't like seeing personal effects in photos; it makes the
unit looked lived in.
• Good photos are vital. They’re all the potential buyer has to go on. So, take your
time and get good photos. Lots of them.
2. Title All Photos
• For example, “2014 Fleetwood Discovery Front,” “2014 Fleetwood Discovery
Interior Front,” “2014 Fleetwood Discovery Bathroom.”
• Most search engines go by the photo title, not the image itself. You will get more
hits from outside sources and buyers if you clearly title all your photos.
3. Match Market Price
• Go to
www.NADA.com and find out what your unit is worth. Online buyers are
getting smarter by the week, and they will check. If your price is wrong, they won’t
even call.
4. Give Them ALL the Info
• A sure way to impress potential buyers immediately is to answer all their questions
before they even have a chance to ask them. When posting your ad, think like a
buyer; what would YOU want to know?
• Make sure you have at least supplied the following information; almost every buyer
will ask if you don’t:
A. The number of miles that are on the unit
B. Condition of the tires, breaks, and batteries
C. Length, in hours, the generator has been used
D. All service records that are available
E. The external and internal dimensions of the unit
F. The number of slides the unit has
G. All engine and chassis info available
H. List all damage, even if minor
5. Phone or Email
• Always include a phone number. It will give you the most exposure.
• The down side is it will also draw advertising companies to you. You will be contacted.
• Email is okay if you don't want to be bothered with phone calls, but you will receive
less inquiries.
6. Post Post Post!!
• The more times you post your ad, the more exposure it gets.
• If you can afford to, run your ad in your surrounding States. RV’s are easy to
transport & many buyers enjoy the “bring it back” excuse to use the unit as soon as
they get it.
• So, advertise in major cities other than your own. Just be sure to list what city the
unit resides in.